While many businesses have
spent time and money
promoting their websites
online through search
engines and email marketing,
there are still plenty of
opportunities to reach your
target market through the
following offline methods:
1. Corporate
Literature
All of your company’s
business cards, letterhead,
envelopes, faxes and
invoices should display your
website address, as well as
appropriate email addresses.
2. Marketing
Materials
Your website if often the
first place potential
customers look for more
information about your
company, so make sure to
include all of your contact
information on any
brochures, newsletters,
flyers or any other
marketing materials.
3. Promotional
Items/Giveaways
People love to receive
gifts. Promotional material
offers an inexpensive way to
promote your company’s
website while reinforcing
your brand through various
items such as pens, coffee
mugs and calendars. An added
benefit is that you are in
front of your customers each
time they use one of your
promotional products.
4. Company Apparel
Similar to the promotional
items listed above,
t-shirts, polos and hats can
all work to promote your
company’s web address while
serving as a nice bonus gift
for your employees and
clients. Just make sure the
clothing remains tasteful
and clean, so that people
will be thrilled to display
your wares.
5. Advertising
Advertising can be as simple
as a yellow pages ad in your
local phone book or as
extensive as radio and
television. Each of these
venues provides an excellent
opportunity to broadcast
your website to your target
market.
6. Signage
If you provide a service
with on site signage
opportunities, such as an
architect, make sure to
place your website address
in large letters on your
signage. This is an
excellent way to have
potential customers see the
type of work that you do,
become interested, and then
visit your website to learn
more.
7. Word of Mouth
Probably one the most
underestimated types of
promotion for your business
is through word of mouth.
Make sure to talk about your
business and website with
friends, family and
customers as much as
possible.
8. Articles
Authoring articles provides
an excellent opportunity to
demonstrate your expertise
in your field to potential
customers while giving you a
free plug for your business.
Include your website address
in the “About the author”
text found at the end of the
article.
9. Press Releases
Does your business send out
press releases? If so, your
website address should be
included in the “About Your
Company” paragraph that
accompanies each article for
potential customers as well
as a resource for the media.
10. Your Products
This type of promotion works
well for product based
companies that sell tangible
goods. What better way to
promote your business then
to include your web address
on your product?
Successfully promoting your
business website should
include a mix of online and
offline promotions to ensure
you are reaching the full
potential of your target
market.
